Cookie policy

Last updated: 28 October 2026

1. Introduction

This Cookie Policy explains how PURE Hospitality Group SA (“we”, “us”, “our”) uses cookies and similar technologies on pure-hospitality.swiss. It should be read together with our Privacy Statement.

2. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet or smartphone) when you visit a website. They allow the website to recognise your device, remember your preferences and collect information about how the website is used. Similar technologies, such as local storage or pixels, work in a comparable way and are also covered by this policy.

3. Types of cookies we use

Functional (strictly necessary) cookies

These cookies are essential for the website to function properly and securely, for example to remember your cookie preferences. They cannot be disabled and do not require your consent.

Statistics (analytics) cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously, such as the pages visited and the time spent on the site. They are only placed after you have given your consent.

We do not use marketing or advertising cookies.

4. Cookies used on this website

  • cmplz_* (Complianz) – Functional – Stores your cookie consent preferences – Retention: 365 days.
  • _ga (Google Analytics) – Statistics – Distinguishes unique visitors – Retention: 2 years.
  • _ga_* (Google Analytics) – Statistics – Stores and counts page views – Retention: 2 years.

5. Third-party cookies

Statistics cookies are placed by Google Analytics, a service provided by Google Ireland Limited. The information collected may be transferred to and stored on servers of Google LLC in the United States. IP addresses are anonymised. For more information, please see Google’s privacy policy. You can also prevent the collection of your data by Google Analytics by installing the Google Analytics opt-out browser add-on.

6. Your consent

When you first visit our website, a cookie banner asks for your consent to the use of non-essential cookies. You can accept all cookies, refuse them or select the categories you wish to allow. You can change or withdraw your consent at any time via the cookie settings available on our website.

7. Managing cookies in your browser

You can also manage or delete cookies through your browser settings. Most browsers allow you to block cookies or delete existing ones. Please note that blocking all cookies may affect the functionality of the website. Instructions are available on the help pages of your browser:

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example when we add or remove cookies on our website. The date at the top of this page indicates the latest revision.

9. Contact

If you have any questions about this Cookie Policy, please contact us at or by post at PURE Hospitality Group SA, Rue de Chantepoulet 10, 1201 Genève, Switzerland.