Luxury
Hospitality
When luxury rhymes with sustainability
Luxury Hospitality must reinvent itself
The world is changing. New generations don’t want to inherit current lifecycle models. Luxury for GenY and GenZ has a completely different meaning.
About 72% of GenY prefer to spend more money on experiences than on material things. Millennials are experience seekers and focused on proactive healthcare.
Source : Eventbrite / Harris Poll, « Millennials Fueling the Experience Economy »
From demanding action for climate change on where they spend their money, GenZ is driven by changing the world for the better.
For new generations, the use of non-sustainable raw materials in products has a negative influence on decisions in their choice of brand.
In today’s rapidly changing hospitality market, hoteliers and owners must adapt rapidly to maximize the potential of their assets and gain competitive advantage.
The hotel industry needs to reduce its carbon emissions by 66% per room by 2030, and by 90% per room by 2050.
Source : World Sustainable Hospitality Alliance, « Climate action » — and « Global Hotel Decarbonisation Report »
For consumers, sustainability and luxury are becoming a single value proposition.
Green
Powered
Based in Geneva, Switzerland, PURE Hospitality ambitions to reinvent luxury hospitality with the aim to captivate and retain the new generation of luxury consumers by aligning with their values.
That’s why PURE Hospitality has developed a concept of luxury wellness destinations where environmental performance, guest wellbeing and long-term asset value are designed together.
Pure Hospitality Model
Our model has been developed based on the exact definition of sustainability, making use of the three main pillars. It is an holistic ecosystem where every pillar of sustainability supports each other.
Innovative technologies mainly developed by Swiss companies create a framing that interlinks the whole ecosystem. This is the true sustainability.
Pure Hospitality Model will attract and retain new generations because it is precisely in line with their beliefs.
A realization “green powered” oriented
Caring for customer wellbeing is one of the best investments business leaders can make
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Utmost Rejuvenation
Experience -
Thermal
Water -
Mind &
Spirit Harmony -
Preventive
Care -
Ayurvedic
Rituals -
Full Bio-
Organic -
Exclusive Personal
Holistic Wellness
Organic Lifecycle
Pave the way to a new organic living style for everything, from where food is cultivated, to what kind of textiles to use.
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Free of
Chemicals -
Organic
Nutrition -
Recycle
Waste -
Locally
Sourced -
Organic
Products -
Organic
Friendly Partners
