Luxury
Hospitality

When luxury rhymes with sustainability

Luxury Hospitality must reinvent itself

The world is changing. New generations don’t want to inherit current lifecycle models. Luxury for Millennials and GenZ has a completely different meaning.

About 72% of Millennials prefer to spend more money on experiences than on material things. Millennials are experience seekers and focused on proactive healthcare.

Source : Eventbrite / Harris Poll, « Millennials Fueling the Experience Economy »

From demanding action for climate change on where they spend their money, GenZ is driven by changing the world for the better.

For new generations, the use of non-sustainable raw materials in products has a negative influence on decisions in their choice of brand.

In today’s rapidly changing hospitality market, hoteliers and owners must adapt rapidly to maximize the potential of their assets and gain competitive advantage.

The hotel industry needs to reduce its carbon emissions by 66% per room by 2030, and by 90% per room by 2050.

Source : World Sustainable Hospitality Alliance, « Climate action » — and « Global Hotel Decarbonisation Report »

For consumers, sustainability and luxury are becoming a single value proposition.

Green
Powered

Leave your footprint for generations to come by setting the new standards of what true luxury hospitality means, worldwide

Vision

Lead the Sustainable Luxury Movement.
Luxury Hospitality will be the new gem of future generations

Mission

Revolutionize Luxury Hospitality.
Allying innovative and environmentally responsible strategies to create distinctive luxury destinations blending premium holistic treatments.

Based in Geneva, Switzerland, PURE Hospitality aims to reinvent luxury hospitality with the aim to captivate and retain the new generation of luxury consumers by aligning with their values.

That’s why PURE Hospitality has developed a concept of luxury wellness destinations where environmental performance, guest wellbeing and long-term asset value are designed together.

Pure Hospitality Model

Our model has been developed based on the exact definition of sustainability, making use of the three main pillars. It is a holistic ecosystem where the three pillars reinforce one another.

Innovative technologies mainly developed by Swiss companies provide a framework that interlinks the whole ecosystem. This is how measurable sustainability is embedded.

Pure Hospitality Model is designed to resonate with younger luxury travellers because it is precisely in line with their beliefs.