Privacy statement

Last updated: 28 October 2026

1. Introduction

PURE Hospitality Group SA (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Statement explains what personal data we collect when you visit pure-hospitality.swiss or contact us, why we collect it, how we use it and what rights you have.

We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP / nLPD) and, where applicable, the EU General Data Protection Regulation (GDPR).

2. Data controller

The controller responsible for the processing of your personal data is:

3. Personal data we collect

We only collect the personal data that is necessary for the purposes described in this Privacy Statement. This may include:

  • Contact data you provide when you get in touch with us via our contact form or by email: name, email address, phone number, company and the content of your message.
  • Technical data automatically collected when you visit the website: IP address, browser type and version, operating system, referring URL, pages visited, date and time of access.
  • Usage data collected through cookies and similar technologies, subject to your consent where required (see our Cookie Policy).

4. Purposes and legal basis of processing

We process your personal data for the following purposes:

  • To respond to your enquiries and communicate with you, based on our legitimate interest or on the performance of pre-contractual measures.
  • To operate, maintain and secure the website, based on our legitimate interest in providing a functional and secure website.
  • To analyse website traffic and improve our content, based on your consent where required.
  • To comply with our legal and regulatory obligations.

We do not use your personal data for automated decision-making or profiling.

5. Cookies and analytics

Our website uses cookies and similar technologies. Non-essential cookies, such as analytics cookies, are only placed after you have given your consent through our cookie banner. You can change or withdraw your consent at any time. For more information, please see our Cookie Policy.

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to understand how visitors use our website. IP addresses are anonymised. Data may be transferred to Google LLC in the United States. More information is available in Google’s privacy policy.

6. Disclosure to third parties

We do not sell, rent or trade your personal data. We only share your data with third parties where this is necessary for the purposes described above, in particular with:

  • Our website hosting and IT service providers, who process data on our behalf and under our instructions.
  • Analytics providers, subject to your consent.
  • Authorities, courts or other third parties where we are legally required to do so.

All service providers are contractually bound to process your data confidentially and only in accordance with our instructions.

7. Transfers abroad

Your personal data is primarily processed in Switzerland. Certain service providers may process data in the European Union or in other countries, including the United States. Where data is transferred to a country that does not offer an adequate level of data protection, we ensure appropriate safeguards are in place, such as the Standard Contractual Clauses approved by the European Commission and recognised by the Swiss Federal Data Protection and Information Commissioner (FDPIC), or certification under the Swiss-U.S. Data Privacy Framework.

8. Data retention

We keep your personal data only for as long as necessary for the purposes for which it was collected, or as long as required by law. Enquiries sent via our contact form are generally deleted once they have been handled, unless a business relationship results from them or a legal retention obligation applies.

9. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. Our website uses SSL/TLS encryption. However, no transmission over the internet can be guaranteed to be completely secure.

10. Your rights

Subject to applicable law, you have the right to:

  • Request information about the personal data we hold about you.
  • Request the correction of inaccurate or incomplete data.
  • Request the deletion of your data.
  • Object to or request the restriction of the processing of your data.
  • Receive your data in a structured, commonly used format (data portability).
  • Withdraw your consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.

To exercise your rights, please contact us at . We may ask you to verify your identity before processing your request.

You also have the right to lodge a complaint with the competent supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC), www.edoeb.admin.ch. If you reside in the European Union, you may contact the data protection authority of your country of residence.

11. Third-party websites

Our website may contain links to external websites. We are not responsible for the content or privacy practices of these websites. We encourage you to read their privacy policies.

12. Changes to this Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in our practices or in applicable law. The current version published on this website applies. The date at the top of this page indicates the latest revision.

13. Contact

If you have any questions about this Privacy Statement or the processing of your personal data, please contact us at or by post at PURE Hospitality Group SA, Rue de Chantepoulet 10, 1201 Genève, Switzerland.